OK. Firstly, let me clarify! The term I’m talking about is of course from the 1951 animated film Alice in Wonderland. So when I say, “rabbit hole”, I’m referring to the deep and colorful scenarios that Alice, our protagonist encounters as she gets lost in Wonderland. The movie pulls you in with a unique and original story line, and before you know it, you’re taken from one fantastical scenario to the next with nothing less than amazement and awe.

If you haven’t watched this Disney classic, I highly suggest you do, it’s just too bad you’re not an 8 year old, as that would have truly blown your mind – either way I digress…

By applying the same approach to any blog and organizing the writing to follow a similar concept is key to keeping readers engaged and hungry for more. Below I will cover three key elements that can turn a blog into an effective rabbit hole. Continue reading Lack Engagement? It’s all about turning your blog into an effective rabbit hole. →