All posts by Matthew

I started my "interweb" journey in '97, and since then I've been actively developing, designing and blogging. My goal is to work with bloggers and their audiences to create a next generation blog experience!

Do you speak like an Aristocrat? Probably not, so why the hell write like one.

Firstly, I mean no offense to any of you “aristocrats” out there! I’m sure you’re all very lovely people. And if one of you ever invited me over to your lai–err–castle, I would without question and with a sense of excitement enjoy a cup of tea and crumpets as I listened to you recount your recent fox hunt extravaganza. But lets be real here, birds of the feather stick together, and us mere peasant types don’t share much in common.

OK, my apologies, I kid I kid, please don’t sic the hounds!

And yet, it’s VERY unlikely that even a single noble blooded aristocrat will ever get offended by reading this. So I doubt I hurt too many feelings — which is precisely my point! Artificially adjusting the way I write to appeal to that specific demographic of readers is just as childishly silly as changing the way I express myself to impress my colleagues. Continue reading Do you speak like an Aristocrat? Probably not, so why the hell write like one.

Lack Engagement? It’s all about turning your blog into an effective rabbit hole.

OK. Firstly, let me clarify! The term I’m talking about is of course from the 1951 animated film Alice in Wonderland. So when I say, “rabbit hole”, I’m referring to the deep and colorful scenarios that Alice, our protagonist encounters as she gets lost in Wonderland. The movie pulls you in with a unique and original story line, and before you know it, you’re taken from one fantastical scenario to the next with nothing less than amazement and awe.

Engagement is all about getting immersed in your content!

If you haven’t watched this Disney classic, I highly suggest you do, it’s just too bad you’re not an 8 year old, as that would have truly blown your mind – either way I digress…

By applying the same approach to any blog and organizing the writing to follow a similar concept is key to keeping readers engaged and hungry for more. Below I will cover three key elements that can turn a blog into an effective rabbit hole. Continue reading Lack Engagement? It’s all about turning your blog into an effective rabbit hole.

Step 1: Craft a blog post. Step 2, 3, 4 and 5: Promote said blog post.

Alright, I admit. I’m a huge “data” nerd! I enjoy gathering it, organizing it, and using it to help me make the right decisions.  Over the years I’ve collected a wide range of data points, but answers to one question in particular really fascinate me.

“Why did you start blogging?”

I put together a top 10 list of the most common replies based on the personal aspirations and distinctive individuality of each blogger I chat with. Can you guess the most popular reason by far? Continue reading Step 1: Craft a blog post. Step 2, 3, 4 and 5: Promote said blog post.

Pro Tip: Your blog community can help fuel true content automation

As a blogger, it’s fair to assume that your most important task is writing quality content for the enjoyment of your audience. When writing quality posts we generally follow a set of fairly straightforward guidelines – you know, the usual stuff; organizing, researching, writing, proofreading and editing. Continue reading Pro Tip: Your blog community can help fuel true content automation

Pro Tip: Breaking down the toughest obstacle to blogging success

We’ve all experienced it… Actually, many of us are struggling with it right now.

It’s the appropriately phrased “chicken and egg” problem of what came first — the chicken or the egg. This enigmatic conundrum is as as old as blogging itself, a dilemma between content creation and growing an audience. Continue reading Pro Tip: Breaking down the toughest obstacle to blogging success

Pro Tip: Engage with your audience, they need a leader!

It’s no secret that over the past few months I spent a sizable chunk of time helping bloggers get started with their new blog communities. It’s been a very rewarding experience, and I want to share the ins and outs of what I learned.

I had a chance to email, call and skype chat with bloggers such as yourself about their vision of what an ideal blog community can do for them. I found the feedback generally leans towards 5 particularly definitive expectations. Continue reading Pro Tip: Engage with your audience, they need a leader!

Pro Tip: Make your blog community official

Attention bloggers with freshly created communities on Snapzu!

Have you had a chance to seed your blog community with initial content? YES? Great! Now that you’re all set, it’s the perfect time to cut that proverbial celebratory ribbon and make it official.

How will your readers know they can jump in and take part?

I recommend following these four steps! I will explain why each one is extremely important for that initial “seeding” stage of your blog community below. Luckily, most take only a few minutes of your time. Continue reading Pro Tip: Make your blog community official

Pro Tip: You won’t believe how quick and easy it is to add content to your Snapzu community.

I’ve been in the business of building blogging communities for longer than I wish to admit. So it’s fair to say that, like you — I experienced my fair share of wins, fails and those glorious eureka moments. Building anything requires effort, and a community is no exception.

Over the years, I realized that there is one key characteristic that all successful blog communities share.

Continue reading Pro Tip: You won’t believe how quick and easy it is to add content to your Snapzu community.

Pro Tip: With your Snapzu blog community, you’re not alone.

Did you know that blogging dates all the way back to 1997?

Yep, it’s almost as old as the world wide web itself. It was called “weblogging” back then and started as a fancy way to keep an online journal for the tech savvy! In the couple of decades since, a LOT has changed, and the web as we know it today is filled with modern content management systems. CMS options like WordPress made blogging considerably more robust and accessible to the masses. This is great news of course, as few can build a blog/website from scratch! Continue reading Pro Tip: With your Snapzu blog community, you’re not alone.

Pro Tip: Your blog is your vision, extend it to your blog community!

When you create your blog community on Snapzu it becomes a part of thousands of other blogger communities! This is phenomenal news, because members from other communities can now discover and engage with you and your audience.

A very important goal to achieve early on is to personalize and unify the vision between your blog and your blog community. Continue reading Pro Tip: Your blog is your vision, extend it to your blog community!

Modern social media platforms are kicking your blog’s ass, here is how you can fight back.

Even though the concept of blogging is nothing new, it’s always exciting to setup up a shiny new blog, tinker with the layout, install those popular widgets, and let it rip! We spend months brainstorming ideas and investing countless hours carefully crafting our word babies. We work tirelessly building our social media presence, link exchanging, and optimizing our blog so that one day the posts we publish can be read by the masses. We strive for success, right? But are we in a position to achieve it? Continue reading Modern social media platforms are kicking your blog’s ass, here is how you can fight back.