After a few interesting months of development, our “explainer” video is now live! We decided to keep it around a minute in length (although we crossed by a few seconds!) We hope it does its job by quickly and efficiently explaining the basic concepts of the Blog Enhancement Suite and some of the tools it provides.
So without further ado, here it is in all its glory:
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Your blog deserves more.
Modern social media has forever changed the way content is consumed as readers gravitate to services that create engaging and interactive posts which offer more than the old fashioned “read, comment, repeat” experience. Today your readers expect more, and rightfully so.
“I want more!”
Increasingly invasive advertising has drastically transformed the way readers interact with blogs and their content. Millions of annoyed readers depend on ad-block software to fend off aggressive ads that introduce malware, slow down browsing, and negatively affect their web experience. This sucks.
Several years ago we found ourselves working with regular everyday bloggers to help them tackle many important challenges that typically go vastly underestimated, including the seemingly impossible tasks of generating content, building audience and increasing revenue. The big revelation came upon our realization that adding a community aspect not only made a standard blog remarkably more lively and engaging, it also gained several other key advantages in the currently outdated blogging landscape.
We’ve since developed a deep understanding of online communities; how they come together, how they interact with each other, and most importantly, how invaluable they are to any blog. We are putting this knowledge into action on a wider scale by building something that can help bloggers help themselves, in a way previously only reserved for the few established blogs with big budgets.
We are Snapzu — a small scrappy team made up of developers, designers, engineers, and you guessed it, bloggers, working towards one clear and unified vision — to improve the blogging experience. We’ve already created the most robust social sharing and discussion platform, and with our Blog Enhancement Suite, we strive to make this incredible software available to anyone, anywhere.
Everyone can use an extra hand (or paw!)
Welcome to the new home of Snapzu’s Blog Enhancement Suite blog!
Although we’ve been blogging for sometime now — albeit on a separate community located here — it makes a lot of sense to introduce a separate entity for the new Blog Enhancement Suite (BES), our new suite of tools specifically designed for bloggers by bloggers.
So, what exactly are we going to post here? Well, our ultimate goal for this blog/community is to provide a prominent go-to place for bloggers (and webmasters alike) to get the latest news, links, articles, opinions, advice, tutorials, strategies, and musings on all types of relevant topics such as blogging (duh!), writing, social media, networking, creativity, productivity, and any other common interests among bloggers. We plan on writing several original pieces each and every month.
That being said, we’re also in a unique situation to have the opportunity to show off one of the key blogger tools we provide — our community widget — right on our own blog! “So meta”, we know!
If you take a quick glance on the sidebar just to the right, you can see our community widget live in action. It transforms our otherwise ordinary WordPress blog into a more memorable social experience providing a generous assortment of additional user submitted/curated content to indulge in and far more functionality for our readers to interact with. It allows anyone to submit their own blogging related links, media, articles, and discussions, as long as they are a registered member. It uses community up/down voting to self-moderate, ensure quality of posts, and thwart spam or other unwanted content. And best of all, it only took five minutes to set up and embed right onto this blog, with an additional five minutes to seed it with some initial content.
And because we embedded it on our already existing sidebar, it gets the important visibility for it to grow and thrive on its own, while leaving our main blog exactly the same as before in all areas outside of the widget. We’ve essentially taken the best of Disqus (and took it to another level), along with the democratic curation approach of Reddit (except we have standards, and we’re friendly to bloggers), then sprinkled in a little bit of Twitter (we’re big fans of following/unfollowing), and topped it off with some beautiful modern visuals. If you run a blog — and you probably do hence why you are here! — we urge you to jump right in and give it a whirl. Try something different. It’s completely risk and cost free. OK, enough of that, this is starting to sound like a sales pitch!
To get updates on all future posts made on this blog, be sure to join our blogging newsletter, and/or follow us on Twitter. We also have an RSS feed (another nifty BES tool) that you can subscribe to if you are interested in receiving the BES community’s top voted posts (as shown on the widget and/or standalone “tribe”). And finally, don’t forget to share with and/or invite your blogger friends, especially since with the Snapzu community platform the phrase “the more the merrier” couldn’t be more true.
Up next, our “Manifesto”.